Upstart Business Planning (UBP) involves you, the business owner, in the process of discovering your business’s unique value and how to unlock it.

We tailor the scope of the project to fit the needs of the client and charge accordingly. You decide the approach that makes you most comfortable.

We can guide you through the business planning process a piece at a time. Or we can write your entire plan for you, conduct the research and develop the financial projections, based upon the information you give us.

The Upstart Approach to Unlocking Your Business's Potential

In partnership with business owners, we work to understand your goals or to help you set new ones. Then we develop and fine tune the business model, value proposition, marketing plan, operating plan, financial projections or other key aspects of your business plan.

The process includes rethinking objectives and strategies, identifying the best strategic direction, understanding the true benefits the business offers and the market need those benefits will satisfy, and laying out a path to profitability.

To understand and convey a picture of the marketplace and its trends, we will conduct secondary market research, as needed, using publicly available sources.

UBP works with a network of seasoned professionals to serve your business development needs. 

Upstart Approach for a Full Strategic Business Plan

We develop a detailed questionnaire which we give to our clients. Then we sit down with you to review the answers together. We research any unknowns.

Then, we develop an executive summary. By writing the executive summary first, we ensure that the plan accurately expresses your understanding of the marketplace and your strategies for achieving success. 

Next, we develop the financial assumptions, model and projections. For investors, the numbers tell the story of your business.

The final step is developing a full plan, which fleshes out all the details.

We will help you fix new goals, develop a plan to reach them, and then, work with you to execute the plan.

Located in Darien, Connecticut, Wyn Lydecker does business plans for start ups and established small businesses in Fairfield County, CT; Westchester, NY; New York City; the Tri-State Area, and all over the U.S. and the world.

(c) 2006 Wyn L. Lydecker